The Challenge:

Inspire travel and raise awareness of Southwest's newest tropical destination: Cozumel, Mexico.

 

We created a digital campaign to show that with low fares and nonstop flights on Southwest, this beautiful beach destination is closer than you think! 

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In addition, we posted digital billboards in the Houston area that compare flight times to Cozumel with drive times to nearby cities. These digital billboards update in real time depending on traffic and reinforce the message that Cozumel really is closer than you think.